logo2.jpgWelcome to the first blog update for Broadway Asia Entertainment. Broadway Asia Entertainment ("BAE") is dedicated to producing the best of Broadway for the Asian marketplace. BAE combines the talents of Broadway Asia principals Simone Genatt and Marc Routh and The Viertel/Routh/Baruch/Frankel Group. Broadway Asia is the foremost booker of Broadway shows into the Asia Pacific region, responsible for such shows as The Sound of Music, West Side Story, Cookin’, The Producers and Hairspray. The Viertel/Routh/Baruch/Frankel Group are Broadway’s leading producers, having produced multiple companies of The Producers, (receiving12 Tony Awards, the most in history), Hairspray (winner of 8Tony Awards), Stomp (12 years running in NY, 10 years of international touring), the acclaimed Broadway revival of The Sound of Music, Smokey Joe’s Café and many others. Together they are focused on establishing partnerships with venues, government, and local presenters in each territory in Asia to work collaboratively towa